Project Goal: Craft captivating merchandise to mark the grand opening of the Laguna Hills REI store, exuding the vibrant spirit and beauty of the Laguna Hills area. Drawing inspiration from three iconic locales – Saddleback Mountains, Crystal Cove, and Laguna Beach – the aim is to encapsulate the region's natural allure while seamlessly promoting the REI brand. The primary target audience includes outdoor enthusiasts, local residents, and curious tourists. The merchandise lineup features two distinct sticker designs and a tote graphic, serving as memorable keepsakes for customers both during the grand opening event and in the store's exciting future.
SCOPE: Merchandise Design | Stickers | Tote Bag

In-Store Display
Sticker Design

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