OVERVIEW:
The WWF is a worldwide conservation nonprofit that has been leading the charge for animal rights, ecological conservation and human rights for over 60 years. Creating a look that felt connected to the history of the brand was integral to the Inspiration for the new WWF style.
SKILLS:
Brand Identity | Marketing Assets | Competitive Analysis
The WWF founders were aware of the need for a strong, recognizable symbol that would overcome all language barriers. This reimagined logo highlights the historic roots of the brand and cements the panda as an important part of WWF history. The new WWF colors use a limited palette to refine the brand. The colors reflect those found within nature and work together to complement the values of the WWF and create a look that is earthy and bold.
Advertising and Media Assets
Brand Book
