OVERVIEW:
The WWF is a global conservation nonprofit that has championed wildlife protection, ecological preservation, and human rights for over 60 years. This conceptual rebrand draws inspiration from the organization’s rich legacy—crafted to feel deeply connected to its history while reimagining the visual language for a new generation of advocates.
SKILLS:
Brand Identity | Marketing Assets | Competitive Analysis
The WWF founders were aware of the need for a strong, recognizable symbol that would overcome all language barriers. This reimagined logo highlights the historic roots of the brand and cements the panda as an important part of WWF history. The new WWF colors use a limited palette to refine the brand. The colors reflect those found within nature and work together to complement the values of the WWF and create a look that is earthy and bold.
Advertising and Media Assets
Brand Book
