OVERVIEW:
This merchandise collection celebrates the grand opening of the Laguna Hills REI by capturing the natural beauty and energy of the region. Drawing inspiration from Saddleback Mountains, Crystal Cove, and Laguna Beach, each design reflects the local landscape while staying true to REI’s adventurous spirit.
Created for outdoor enthusiasts, locals, and curious visitors, the set includes two custom sticker designs and a tote graphic — crafted as lasting keepsakes that connect customers to the store’s opening and its continued presence in the community.
Client: LAGUNA HILLS REI
SCOPE: Merchandise Design | Stickers | Tote Bag
In-Store Display
Sticker Design
