OVERVIEW:
As the market for both medicinal and recreational cannabis continues to expand, Gandalf’s Greenleaf emerges as a conceptual brand—demonstrating how a thoughtful, imaginative identity captures attention and builds lasting impact in a competitive space.
The typography is designed to feel timeless—like something you’d find etched into an old pub sign in the Shire. Layouts follow a sturdy, flexible grid that keeps the magic grounded and the message clear. All roads lead to the brand book: a visual spellbook blending story, structure, and style to guide the identity on its long journey ahead.
Created in collaboration and under the Creative Direction of Austin Haynes and Daniel Adoff at Dyno Creative. Illustration by Drew Van Hansen and Tina Ho. Typography, Logo Composition & Brand Book Design by Angela Romeo.
SCOPE: Typography, Logo Composition & Brand Book Design
